I found this
article in which
Mike Coupe director of Sainsbury's, one of the UK's leading grocery stores, in response to a statement about reducing consumption as the only viable way to cut carbon emissions said "Managing needs versus demand seems like a form of communism," he said. "It's something the world we are living in isn't ready for." This statement is not surprising coming from someone who makes his money off of people buying surpluses of food that they never use. How true is this? Are people not ready to reduce their consumption?
Just from the recent price jumps in gas, people are in mass finally shying away from excessively large cars and getting on waiting lists for hybrids. So, how far do you have to push people before they reduce their consumption? The world didn't have the problem of extreme excess production 200 years ago. When food was industrialized in the early 20th century produced in extreme excess, we provided too much food for the consumer. This made obesity eventually a national epidemic. I can't see why it should be a problem to reduce food consumption. People lived perfectly happily for thousands of years before they had the choice of Cheetos or Fritos or Doritos or Tostitos. At what point will we realize that maybe the health of the nation and the environment is more important that making this crap food that helps line the corporations pockets. It's a natural response to eat what is in front of you, and with this lining our shelves, how are we supposed to resist?
Ok, so it's viable to say maybe people are not ready to reduce consumption. But I firmly believe that mass production, leads to mass consumption.